Does the ‘Car of the Future’ Have a Future? Tesla Says Yes

Does the “car of the future” have a future? That’s the question Time magazine asks as the end of its recent story on electric cars that ran under the headline “Electric-Vehicle Acid Test” (,9171,2134523,00.html). While more and more battery-powered and hybrid vehicles are being introduced and prices continue to be slashed, sales continue to disappoint. Nonetheless, Cadillac, Fiat, Ford and Honda have announced that they will launch new all-electric vehicles this year.

Auto analysts say the biggest hurdle electric cars face is range, according to Time. Pure electric cars like the Nissan

Photo courtesy of

Photo courtesy of

Leaf list a range of about 80 miles before it needs a recharge, which can take hours. The Tesla Model S electric car boasts a range of 265 miles, although that’s currently the source of much debate, based on a kerfuffle kicked up by New York Times reporter John Broder’s test drive ( When Broder reported that the Model S failed to live up to the range claims,  among other issues, Tesla founder Elon Musk took offense and offered other reporters a similar test drive to prove Broder was misleading readers and failed to fully recharge the batteries. Incidentally, Tesla reported its fourth quarter/year end results Feb. 20 and reconfirmed its guidance that 20,000 Model S vehicles will be sold this year and, in what was a new outlook, said the company will be profitable in the first quarter of 2013, not later in the year as they had guided investors earlier.

There’s little debate the fact that electric and hybrid vehicle prices are being slashed considerably. The lease price of the Nissan Leaf, which was about $449 per month in 2010, is now $139 monthly. Time reports that General Motors executives say the cost of next year’s Chevrolet Volt “will be thousands of dollars cheaper than last year’s.”

So how does a small cap investor play the electric and hybrid vehicle market? Here are a few randomly chosen options:

Palo Alto, CA-based Tesla Motors (Nasdaq: TSLA, manufactures the Tesla Roadster, the Model S and other electric vehicles and electric powertrain  components. It’s too large for our focus, but just as a reference, the last time we looked at Tesla last September 19, 2012 it was trading at $31.05 with a  market cap of $3.3 billion. It closed Feb. 20 at $38.90, down $0.38 for the day with a market cap of $4.4 billion. Its 52-week trading range is now $25.52-$40.

Santa Rosa, CA-based ZAP (OTC: ZAAP.OB, makes a variety of all-electric vehicles including trucks, motorcycles, shuttle buses and sedans and was formerly known as ZAPWORLD.COM. Most of its business at this point is with government or military customers. Its stock, which traded for 20 cents last March 13, 2012 with a market cap of about $45 million, closed Feb. 20 at $0.08, no change on the day. Its market cap is now $24 million and 52-week trading range is $0.06-$0.21.

San Diego-based Maxwell Technologies Inc. (Nasdaq: MXWL, was formerly known as Maxwell Laboratories. The company manufactures ultracapacitors that are energy storage devices and power delivery systems for use in transportation, automotive, IT and industrial electronics.  MXWL closed back on March 13, 2012 at $18.69 with a market cap of $522 million. MXWL closed Feb. 20 at $10.01, down 48 cents for the day. Its market cap is now $292 million.


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