While the Westin St. Francis Hotel and the JP Morgan Healthcare conference were the center of action in San Francisco the week before last (see Jan 22 post), a growing buzz could be heard a block away at the Sir Francis Drake. For the second consecutive year, an aspiring media concern held its annual conference in adjunct fashion.
OneMedPlace (www.onemedplace.com) is the internet-based brainchild of Brett Johnson, a Hah-vahd educated, hyperactive entrepeneur of the type that makes most of us feel lazy. The OneMedPlace idea started with his print publication Healthcare Investment Digest, which highlighted microcap public companies to potential investors. 5 years later the web-based “conglomerate” includes blogs, industry resources, event coverage (e.g., Advamed, Investor conferences), an internet video channel (OneMedTV) and a multimedia platform from which smallcap companies can tell their stories.
The 2009 San Francisco conference dubbed OneMedForum (www.onemedforum.com) provided a refreshing break from the same-old, same-old crunch of the larger investor conference down the street. OneMedPlace featured a series of forums focusing on challenges and opportunities in todays healthcare markets. Panelists included captains of the medtech industry, VC superstars and a smattering of service providers such as attorneys and I-bankers. Without exception, the forums were well attended and topical, covering subjects like financing in these bleak times, evolving reimbursement scenarios and technology developments in the various medical specialties. A second track spotlighted executives of small public and private companies giving their pitch to a an audience of investors that was easily double that of last year’s event.
Do I sound like a shill? OK, I do feel a bit of vindication here as I have several clients that joined OneMedPlace as partners on my recommendation (and a prayer) before it had really “arrived”. As the site and affiliate programs broaden the audience and grow in stature, those decisions seem to have paid off for small, innovative companies such as Synthemed, Inc (www.synthemed.com) , Endocare, Inc (www.endocare.com), Clarient, inc (www.clarientinc.com), Pegasus Biologics (Pegasusbiologics.com), Clearant, Inc (www.clearant.com), CNS Response (www.cnsresponse.com) and Symphony Medical, Inc (www.symphonymed.com). Frankly, there are few new channels for microcap communications to investors and this is one that combines some nifty new-media solutions. Keep your eyes peeled for a new TV service rumored to be introduced this spring….and keep up the good work, Brett.